Emerging Mobile Marketing Jobs

Mobile Marketing is a booming industry right now and that is only expected to grow exponentially in the future. As with any newly developing market, the jobs that are required to carry out the tasks do not yet exist or need to be tweaked from previously existing positions. People will need to either move from related positions into the new jobs or become educated and trained from the ground up to fill these spots. As the marketplace continues to develop, more people will be necessary to fill various strategic and creative positions. Some of these jobs will be more necessary than others and will become high demand positions subject to a healthy dose of competition between firms to retain the best and the brightest. The following four positions are jobs that are emerging in the new mobile marketing landscape and will become regular positions in many organizations in the near future.

What Are The Types Of Mobile Marketing Jobs

1. Mobile Marketing Strategist

A Mobile Marketing Strategist is the person that makes the key tactical decisions in the mobile marketing campaign. Essentially, the project manager, the person in this position will need to have a great deal of knowledge about the marketplace and mobile marketing strategy and implementation. This person doesn’t just make recommendation for strategy, they need to have the expertise to make recommendations and guide the client on decisions throughout the entire process. This includes guiding them towards the best application development and vendor engagement options for their campaign. In addition, a position like this will require strong market research skills and the ability to digest large amount of industry and market data into actionable recommendations and best practices. The Mobile Marketing Strategist position is a very demanding position that calls for a high level of expertise. Despite the pressure a position like this will cause, the rewards are also just a high.

2. Mobile Application Developer

A Mobile Application Developer is the person that creates the applications for the mobile platform on which the campaign will be deployed. There are two basic types of mobile application development, so a developer should be familiar with one or both of the processes. The first is taking existing applications, for example web applications for use on a computer through the internet, and converting that application into one that can be used through a mobile phone. The conversion process is not as easy as it might initially sound and requires multiple techniques to accomplish. A new user interface must be designed and implemented, though the back end processes may stay very similar. The second is to develop an entirely new mobile application for use with the mobile marketing campaign or advertising effort. A new mobile application will be required for each new platform that the application will be deployed on, such as the iPhone, Android, or Blackberry. The developer must be skilled in several programming languages, specifically Java, HTML, Flash, and the C programming languages are the most effective and in demand when developing applications for mobile marketing campaigns on hand-held devices.

3. Social Media Manager

The Social Media Manager position can vary from organization to organization. In general, this is the person that will be managing the day-to-day operations of the mobile marketing campaign. While the strategist devises the overall plan and methods of conducting the campaign, the social media manager will be in charge of ensuring those instructions are followed through. Another aspect of the Social Media Manager in some organizations will be to manage the social aspects of the mobile web properties. Mobile campaigns are increasingly becoming two-way streets, with consumers sending information back to the company as well as the company sending advertisements and information to the consumer. In addition, mobile campaigns lend themselves to social interaction and this must be managed to make sure that the interactions stay in line with the vision and intent of the campaign and are not derailed.

4. Media Buyer

One of the main ways of conducting a mobile campaign is by purchasing advertising on an already existing mobile advertising network. Companies such as Google, Yahoo, and Microsoft have developed their own advertising networks and this composes a considerable part of their income. Making keyword purchase decisions can be a critical choice when developing a mobile marketing campaign, as the keywords should be relevant and engaging to the consumer. In addition, the ads should be placed in the network with relevant content to the target audience to increase their engagement with the campaign. This responsibility lies with the media buyer.

The jobs will be on the cutting edge of emerging mobile marketing jobs and will become commonplace in organizations trying to develop or maintain a mobile presence. Statistics show that more people own mobile devices than credit cards. It is only a matter of time before all businesses large and small realize that they will need to develop a presence on the mobile web and start hiring for these positions. Right now the mobile marketing field is wide open with no one company claiming dominance. As the field becomes more developed then it will be more difficult to move into these positions as the requirements will be higher than ever. Now is the time to develop the ability and knowledge to compete in the emerging mobile marketing job market.

What You Need To Have To Become Highly Qualified For Travel Marketing Jobs

Today’s generation has seen an influx of graduates, who step off the portals of their schools and look for jobs that they can not only make a living out of – but also enjoy. Travel management jobs and travel marketing jobs are examples of those. Graduates go for such jobs because they offer the things that the young and the eager to please want most – a good income, and a sense of excitement and fulfilment.

Competition for these jobs though, are stiff. And, if you’re one of the many who are after a position in executive travel jobs, you should be able to meet the demands that the job calls for.

If you’re thinking of being one of the lucky lot to work in the industry of travel marketing jobs and travel management jobs, knowing what the public would expect from you may be able to guide you towards what you need to do – so that you can set about delivering those. Such are as follows:

1. Expert Knowledge. Travel jobs deal with the favourite state of being of the majority of people in the world – tourists. These people choose to travel because they want a break from the routine normalcy of their daily lives and want to experience something that they can look back on to be reminded of the beauty of life.

If you are occupying an executive travel position, it is your duty to give that restorative and refreshing feeling to people. This means that you must know the inner workings of your chosen industry well, so that you would succeed at directing people to places and destinations that would make them love their lives.

2. Dedicated Service. Aside from the gold mine of information that you can provide for your clients, another thing that you should be good at is understanding what they need from you. There are plenty of articles on the Web and offline that can help you get a better gauge on how you can deliver dedicated service. However, one of the simplest but most effective one still stands to be this: Provide the service that you, yourself, would want to experience.

In the case of travel marketing jobs and travel management jobs, what your dedication and kindness can generate would be results – that would allow you to succeed more in the field that you chose to participate in.

The aforementioned tips are only some of what you would be dealing with when you decide to make a career out of travel management jobs and travel marketing jobs. If you want to be sure that you would be able to deal with those things properly, you need to invest time and effort into incorporating them into your life and learning to hone them. Another good option would be to seek help from a professional travel recruitment company – so that you would be more guided towards what you have to work on to be the best executive travel professional that you could be, and one that the world would be grateful to have.

Using Marketing Job Boards

Marketing job boards allow you to be able to see many different positions that are open and available all in one place. You will be able to see job openings in the fields that you are qualified to work in. You will be able to choose from these many postings the ones that are the most interesting to you.

With marketing Job Boards the positions that a human resources recruitment service has listed with them will be displayed for their clients to view. Their clients will see the jobs that are available, the amount of money the position pays, and the other interesting perks the position may, or may not, have to offer. All of this information will be gathered in one place for convenience to the individual that is looking for work.

Marketing job boards that are posted by HR recruitment services will be available online. The people that use the site that the marketing job boards are posted on will be able to see these listings twenty four hours a day. There are a lot of people who are looking for work that currently have jobs. For these individuals the convenience of being able to see what is available twenty four hours a day is priceless. They can look to see what new jobs are opening up and they do not have to miss any time at the job they already have in order to do this.

A large number of people would love to travel and experience other cultures, see the sites in other parts of the world, and sample life to its fullest. In order to do these things many people take positions in the cities they want to explore? This allows them the time for the cultural experience they crave and the ability to afford this type of travel and lifestyle. These job announcement postings online allow them to see if there are any openings in a city where they wish to work.

Sometimes when a company comes to a recruitment service to list their positions the agents that work for the service will check all of their possible clients that might qualify for the position, and still come up with no suggestions. When this occurs they post the openings in the hopes that someone that is qualified and interested will see them and respond to them.

You can check these items as frequently as you wish, but it is recommended that you check them more than once a week looking for new additions to the list. You do not want to miss out on your dream job because you did not check the posting board for new announcements often enough.

A company can also look at the marketing job boards to see if the offers they are making to their prospects compare well with the offers that other companies are making for the same positions. It may be that your corporation needs to rethink what they offer in their benefits package or on their pay scale in order to attract more qualified personnel.